U: Understand Your Teacher Brand

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Your teacher brand is created by reflecting on who you are now, deciding who you want to be in the future, and paying attention to who people perceive you to be.
— Burned-In Teacher

What is a teacher brand?

How you present yourself and your classroom + how you speak to students  + how you act towards your people = your teacher brand.

What It Means:

Realizing and reflecting on what people say about you when you’re not around or what people think about you when you’re walking down the hall toward them is one of the most important steps you can take on your journey out of burnout. How you make your people feel is a huge reflection on your teacher brand. Who are ‘your people’? Your people are those people who you work with, for, and around. So, for educators, your people are students, their families, your administrator, and fellow teachers.

Next steps:

Your teacher brand is your promise to your people that although certain things are hard for you right now, you are going to do your best to seek support and find solutions to your struggles.
  1. If you haven’t taken The Teacher Burnout Quiz yet, to see what type of burnout you’re struggling with, do that first. Your results will give you insight into what your teacher brand is right now.

  2. Jump into The Burned-In Facebook Group and tell us about your burnout, journey, and ask for support as you recreate your teacher brand.

  3. Do some reflecting, journaling, or ask these questions to someone you know will be honest with you:

    How am I presenting myself and my classroom?

    What are things that I’m known for?

    What are common themes when I’m talking to administrators or other teachers?

    Who am I now and who do I want to be five years from now?


    If you realize or learn that you are the school grump and no one wants to be around you because you ooze negativity, you have the power to change it NOW. Think of celebrities who’ve changed their brand from out of control rocker to down to Earth human.


Take a deep breath. We are our own heroes. You can do this. Burn on. 

Amber HarperComment